FOUNDATION MEDIA: MARKETING DIVISION

Foundation Media has developed a unique and successful approach to exposing products to your target demographic, and using the power of Hip Hop to get those products sold.  That strategy and its implementation are what set us apart from other marketing firms.  Through years of experience, Foundation Media has developed exceptionally strong relationships with radio, satellite, and Internet DJs, and key Hip Hop tastemakers, in the top 200 U.S. markets and in Canada.  Many of these DJs and tastemakers have been featured in top Hip Hop publications such as The Source, XXL, Elemental, and Urb, as well as on local and national television video channels.  These highly influential individuals have the power to promote your product on the radio airwaves and organize promotional events around your product including parties, concerts, artist meet and greets, and remote radio events.  

Benefits:

Foundation Media is a national organization that specializes in marketing new products to the 12-34 year old demographic.  Hip Hop artists consistently release top selling albums according to Sound Scan, Hip Hop influenced clothing companies such as Phat Farm and Rocawear grow and expand every year, and Hip Hop artists are currently some of the most visible people in pop culture.  For these reasons, Hip Hop is ubiquitous in marketing, and serves as a powerful and influential tool in promotion.  A wide range of products endorsed by Hip Hop artists, including soft drinks, video games, and sneakers, all sell copious quantities every day.  Whether it’s something as basic as distributing fliers at clubs, P.O.P.s and outdoor poster-murals; or as intensive as touring, or conceptualizing, creating, and executing a full scale field or event marketing campaign from birth - Foundation Media will reach your target demographic.