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FOUNDATION
MEDIA: RADIO PROMOTIONS DIVISION
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Foundation Media has been very successful at creating awareness for artists and labels through a focused approach of radio airplay and tracking. Through years of radio experience, we have established excellent relationships with the top Hip Hop college and mix-show radio DJs and other influential tastemakers in the top 200 U.S. markets, as well as in Canada, Europe and Asia. We make sure to get your records into the hands of the best DJs and to get those records played and charted. In addition to their radio work, these DJs and tastemakers promote events, throw parties, DJ in clubs, write for magazines, and participate in other endeavors that can strengthen the awareness of your project.
Foundation Media has enjoyed a high level of success with our promotional efforts and has consistently earned Top 10 rankings in all the major Urban Trades (Rapnetwork.com, CMJ, RapAttackLives.com) for our clients.
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FOUNDATION MEDIA: RECENT PROJECTS |
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Artist:
Kidz In The Hall
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Title: "Drivin' Down The Block"
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Label: Major League / Duck Down |
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Project Specifics: Foundation once again teamed with Kidz in the Hall for their sophomore release on the legendary Duck Down Records. The grassroots buzz on the Kidz continued to grow throughout the campaign culminating with strong college and Internet radio results, a high volume of "chatter" on the Internet and a premier on MTV's TRL show. The star studded album which features everyone from the Clipse to Bun B and Talib Kweli is in stores and receiving excellent reviews from the critics and listeners!
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Quote: 88.2 FM – DJ Awer – Paris, France
"This is a good actual track. Is it me or Naledge sound a bit like Kanye? Maybe the Chi-Town accent. The production is cool, south style." |
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Artist:
Talib Kweli
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Title: "Hostile Gospel"
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Label:
Blacksmith Records |
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Project Specifics: Foundation Media and Blacksmith Records reunited for the grassroots promotion of the latest single from Talib Kweli, the Just Blaze produced "Hostile Gospel." There was a strong buzz on this single at the format which helped drive the sales of Kweli's new album Eardrum well into the second quarter of 2008. The single was particularly well received as it peaked at #1 on the college charts. In addition, there was a lot of buzz on the "Hostile Gospel" video which we helped spread around the internet via the different blogs, podcast DJs, and internet radio stations we work with.
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Quote: CKCU - DJ Ducats - Ottawa, ON (Carleton University)
"Brilliant material. Done rinsed this a long time ago and will continue to bring it back. This is classic material." |
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PAST
PROJECTS |
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Artist:
Lupe Fiasco
Title: "Superstar"
Label: Atlantic Records |
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Project Specifics: Teaming with Atlantic Records, Foundation Media helped to successfully set up the grassroots promotion for Lupe's sophomore album The Cool. The promotion was an outstanding success as the album blew away expectations selling over 150,000 albums first week and simultaneously jump starting the lead single "Superstar" as a national commercial success. Check out more from Lupe Fiasco at www.myspace.com/lupefiasco.
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Quote: KUBE – DJ Hyphen – Seattle, WA (Commercial New Music Show)
"You already know how much I love this record. I'm going to be all over this one as much as possible here in Seattle. I'm going to put it on a few mixtapes I'm doing too." |
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