“Sin” is the focus track off Yumi Nu’s debut EP, Hajime. Aligned with API month, Yumi will be covered by New York Magazine’s The Cut talking about the themes of “Sin” and how it relates to Yumi’s experience as a Japanese-American. Through the rollout of singles, Yumi has been co-signed by PAPER Mag, Lyrical Lemonade, Gorilla Vs Bear, and lots more. This EP release has Big Hassle PR pushing to press, direct socials to DSPs, a merch drop, Tik Tok pushes, and OOH marketing in NY and LA.