From Jon: Placing this song at the end of the project was important because I felt like it was the perfect ending to a soundtrack about love & trust. Songwriting Process: I had the chorus lyrics stuck in my head for a few days before actually putting pen to pad. Then I worked with my producer closely to create the perfect instrumental that could evoke real emotion. Promo: We’re going to be releasing music videos for All Bad & Always. We’ve allocated 5k USD for ad spends on Instagram and YouTube.